It is a free billing form which takes a look according to your requirements and looks like a part of your web site. You accept payments by yourself at your side irrespective of a payment service, by managing your card data, 3Dsecure, checkout page’s layout and design.
For consumers, your web site directly accepts payments that allow underlining your brand intention and increases its trust level.
As a result, you get independence, higher brand value, the maximum increase of payment conversion, unlimited capabilities to modify the web site’s concept in online mode and make impulse purchases with no restrictions.